| Atlanta Homes/ Atlanta Ga Real Estate / Atlanta MLS/ Decatur Ga Real Estate / Keller Williams Atlanta |
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| Real Estate Marketing Plan - The Britting Group |
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PREPARING/PRESENTING THE HOME FOR SALE
Condition: Your home should be in the best possible condition before the property goes to market. We will help you "stage" your home for sale. There are usually a number of things that a homeowner can do to present their home in its best light. We will consult and advise you about the most cost effective improvements that will help your house sell for the most money in the least amount of time. We have written materials to share with our clients. In this market, we typically advise our clients to have the property pre-inspected and have the report available to prospective buyers. We also recommend providing a Home Warranty Policy to your purchaser. The "preventative medicine" effect of these tools can be invaluable.
Pre-Inspections: Always a good idea to know what items need repair and would catch the attention of a buyer's home inspector. Important repairs can be dealt with in advance to enhance your home's attraction to prospective purchasers.
Price: Pricing is discussed in great detail with our clients. We have an extensive amount of charts, data, and analysis to suggest that realistic pricing is not only important, but also essential to receiving an offer.
The pricing decision is always 100% yours. We are professionals, and you are the boss. We work for you.
ATTRACTING PROSPECTS
- REALTOR.COM: #1 National internet location to search for homes to buy. The Britting Group pays for the enhanced and upgraded "Showcase" format for all seller's properties over the popular free limited version.
- KELLERWILLIAMS.COM: #2 Largest Website for Number of homes for sale on the internet.
- Internet Exposure: State of the Art Websites owned by The Britting Group with audio tours, multiple photos, immediate phone link to a Britting Group member, and a phone number lead capturing system for ongoing follow up. Our Website is a 24/7 Secretarial Assistant. It's working for you all the time. According to REALTOR.COM over 80% of all buyers (national average) are using the Internet in their home search.
www.thebrittinggroup.com,
www.brittinggroup.com,
www.britting.info,
www.britting.biz,
www.britting.org,
www.britting.us,
www.dekalbgarealestate.com,
www.gwinnettgeorgiarealestate.com,
www.decaturgarealestate.com,
www.lilburngarealestate.com,
www.norcrossgarealestate.com,
www.tuckergarealestate.com,
- Listed on Additional Websites:
www.kw.com,
www.fmls.com,
www.gamls.com,
www.aol.com,
www.earthlink.net,
www.homestore.com
www.juno.com,
www.msn.com,
www.netzero.net,
www.online.wsj.com,
www.netscape.com,
www.home.iwon.com,
www.excite.com,
www.compuserve.com,
www.digitalcity.com,
Plus, 65 radio and tv websites from Seattle to Miami, and Honolulu to Manchester, NH. Buyers will be searching through Realtor.com when visiting their local Real Estate and Homes sections.
- Other Realtor Internet Sites: All other major real estate franchises through our shared listing reciprocity agreements.
- Signage: We use attractive high quality white posts and white metal frame signs for our listings.
- First Multiple Listing Service and Metro Listing Service: 95% of Buyers use Realtors. These systems notify over 24,000 Realtors throughout metro Atlanta with your home's specifics.
- Personal Calls: Are made to our network of active and upcoming buyer clients, agents, and professionals that may be uniquely suited to your property.
- Toll Free Number: Call tracking and tour number for your specific property.
- Relocation and Networking Services: Certified Residential Specialists, Keller Williams, Star Power University, Good to Great Mastermind Group, and additional personal relocation networks.
- Email: Announcements to The Britting Group Network.
- Open Houses: Available (if desired) on Rotating Schedule with all our clients. Most clients prefer to schedule an occasional open house when it's convenient with their personal schedules.
COMMUNICATIONS, SERVICING, AND NEGOTIATING
We communicate with you a minimum of every week (typically on Tuesdays) either by direct phone contact, email, or voice mail with an update of inquiries, marketing effort, feedback, etc.
To encourage candid feedback from the buyers and their agents, we utilize Homefeedback.com, with automated emails to agents who have shown your home. This system lets you know (with email reports to you) how your home is being received by the buyers and agents who have seen your home.
Prior to showing your home, we pre-qualify all potential buyers when possible, saving time, energy, and minimizing false hopes. We request pre-approval at time of contract.
We monitor all market activity, and pass information on to you for reevaluation based on competitive listings, economic climate, marketing response, etc.
We have an automated email system designed to update you of any new listing activity in your area while your house is on the market.
We have a team member in place for your every need. Please contact our office for any questions regarding the details of your home: picking up and dropping off documents, notarizing anything (real estate related or not), replenishing brochures, etc. Also call or email us with details of any new showings so we can follow up immediately.
CLOSING THE SALE
We represent you in the negotiation of all offers, and assist you in attaining the very best price and terms possible. We use our years of experience (and experiences) to create a tight contract with a qualified buyer. The Britting Group has a multi-level system of follow up with the buyer, lender, appraiser, attorney, etc. Drop by our office - we will be happy to show you the systems and tools we use everyday to sell your home. We will do everything within our power to ensure your closing goes smoothly.
REALTOR FOR LIFE
We want to earn your business and good will, and represent you in the sale of your property. Our business model strives for honesty and integrity. We do not want to mislead or misrepresent what we will or will not do, or what will or will not sell the property.
Where others in this industry bring out the smoke and mirrors, we approach our marketing campaigns with proven, winning tools. The items most sales people think look good to the seller, do not typically sell real estate; Newspaper ads, Open Houses, and Caravans to name a few. It is not a race to get bodies into your home or to promote an inflated price for your home that you want to hear. It is a matter of successfully combining the 5 essential elements that determine closing a sale:
- Price
- Location
- Availability of Financing Terms
- Condition
- Exposure
We will advise you on the first 4 and take full responsibility for the 5th.
We will be honest with you, and strive to exceed your expectations. We will communicate with you, and continually evaluate the market and marketing campaign. We will review, reassess and adjust as needed.
Your job is to keep an open mind, listen to feedback and work with us on the sale of your property. Our objective is not only to sell your home, but to also be involved in every future real estate transaction in which you or your friends participate. Our goal is to be your Realtor For Life. We want to provide you with the best service in the industry. |
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| Copyright ©2000-2008 The Britting Group®. All information provided is deemed reliable but is not guaranteed and should be independently verified. Problems, comments, suggestions, corrections, or something to add? Please take the time to Contact Us. |
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1957 Lakeside Pkwy
Suite 520
Atlanta, GA 30084 |
678-252-1991, Office
404-420-2322, Fax
Contact Us Now!
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